Peter Drucker said - "The aim of marketing is to make selling unnecessary"
Today, marketing must be understood not in the old sense of making a sale - "telling & selling" - but in the new sense of satisfying customer needs. If the marketer understands consumers needs, develops products that provides superior customer value, and prices, distributes, and promotes them effectively - these products will sell easily. ...
With 2015 just around the corner, I have been pondering over what sort of resolutions I want to make as a business owner. I started to reflect upon what we’ve learned in the past eleven months as December neared which seemed to be the appropriate time which actually got me thinking about how to make even better choices in this New Year. After a string of parties, holidays and studies, I try to squeeze out some time to reflect while I ensconce with my thoughts and try to find solace in them. It ...
Take your time to think through something and when you're ready, act fast. Absence of earnestness often can lead to failures I can think on - recruiting vs. terminating, hasty judgments, arguments, etc.
Terminating people for example, can be one of the most difficult parts of an entrepreneur's journey. It can be important for a company to move forward but there are moments that are never devoid of emotion.
The final decision quite often consumes a lot of time than it should take. But usual ...
(Extract from Interview)
Trust your instinct. And if you can't tell what your instinct is telling you, learn how to completely ignore the noise in your life that is keeping you from hearing it.
The failures serve as a learning experience where you experienced warning signs and can connect the dots backwards after the fact. As an entrepreneur, the scope of failure and of success is directly correlated to people. I am growing more and more attentive to my first instincts, even if I can't jus ...
Most of us are terrified of failure but you need to learn to start embracing it. Why? When you’re failing, you’re learning valuable lessons that can help improve. At ATI, we put a priority on constantly trying to shake things up. There was no punishment for making mistakes – as long as you learned from them. Not every ATI idea was a home run. ATI ESL program and ATI Management courses are examples of bad misses. But those failures led the company to have clearer insight on the types of bus ...
