It is essential for nearly every organization to allocate a reasonable amount of finance and invest upon the training of its workforce. There are several reasons for businesses to take this crucial step. Firstly, it permits the employees to acquire necessary proficiencies that consequently boosts their productivity, and also keeps them motivated. Training makes a worker more aware of their expected duties, which not only raises their entire level of engagement, but also offers them a sense of be ...
Modern marketing puts emphasis on social media and inbound marketing proclaiming that decline of advertising is inevitable and that traditional consumer behavior has undergone a sea change. But we cannot forget the fact that consumer behavior plays an important role when it comes to the usage and disposal of products and therefore, even today the impact of traditional consumer behavior cannot be underestimated.
Marketing gurus, writers and analysts have been constantly stressing the fact that ...
As a marketing professional and a lecturer I have come to the conclusion that we are not teaching enough of the right marketing skills to students.
Well, if we look back we will find that we had been teaching too many applied skills and not enough marketing theory and this has drawn enough criticism.
So, in the 70’s, things took a different turn. We developed theories, borrowed from economics, psychology, sociology, and, later, anthropology to generate theories to explain consumer behavi ...
E-mail marketing these days has become a subtle practice. Marketers have to understand these subtleties and this will in turn help them in finding out creative ways to attract consumers. When it comes to email marketing these days a more personalized approach is in vogue as if you are personally mailing your consumer so that your ideas do not end up in trash be it your flyers or emails.
As a marketer you need to be adept at understanding your customers’ needs and readily solve their probl ...
Internet marketing is the most popular method of marketing today as we all are aware and
it involves the usage of the internet to sell things or market services. But it takes a
comprehensive marketing approach to boost your sales and the vital point to be considered
is the way consumers perceive your products or services. It is not easy to connect with your
consumers as you launch your product or service. Marketers no more control the
communication and the path between advert ...
Dealing with difficult customers is a part and parcel of retail sales. If you are in retail sales you are bound to come across customers who will rub you the wrong way finding constant fault with the way you try to sell a luxury product may be or could be that when you are on the verge of closing a sale you find that the potential buyer is just not interested in the item - a designer outfit you have been raving about and moves away to a different item altogether conveying the message that you fa ...
